Urban legends of SEO optimization

When you do some research to rank your sites better in Search Engines, you should be careful where you get your advice from. I recently met a guy at a conference, who thinks that he’s getting special treatment from Google because he inserted the Google search box on his web site. He was planning to publish an e-book, with all his “secrets about SEO”. He has a very nice site with an active blog, which is always getting new inbound links from other Blogs, but that was just an afterthought to him.

If you believe that there’s some top secret about SEO that the “insiders” are not telling you, you are experiencing normal healthy paranoia. Good for you, since your ancestors were the same way, and sometimes it helped them survive. Back in the Stone Age, if one of your caveman buddies drank some yellow water from the hot springs, and got sick, everyone stayed away from it. The ability to learn is a big part of why we’re all still here trying to improve day after day.
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