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Urban legends of SEO optimization

When you do some research to rank your sites better in Search Engines, you should be careful where you get your advice from. I recently met a guy at a conference, who thinks that he’s getting special treatment from Google because he inserted the Google search box on his web site. He was planning to publish an e-book, with all his “secrets about SEO”. He has a very nice site with an active blog, which is always getting new inbound links from other Blogs, but that was just an afterthought to him.

If you believe that there’s some top secret about SEO that the “insiders” are not telling you, you are experiencing normal healthy paranoia. Good for you, since your ancestors were the same way, and sometimes it helped them survive. Back in the Stone Age, if one of your caveman buddies drank some yellow water from the hot springs, and got sick, everyone stayed away from it. The ability to learn is a big part of why we’re all still here trying to improve day after day.

On the other hand, if you killed a gazelle with white spots on its tail, and then there was an earthquake, you might have thought twice about killing another one like that. Today, we know better, however we still have superstitions. I know some people really are better at SE Optimization than others. But their success is mostly due to more experience and better processes. The people who are exceptionally good at SEO also have a lot of knowledge about the technical side of search engines and web sites.

I’m not going to talk about the mechanics of SEO in this article. This is just an introduction note to let people know that there is no such thing as “SEO secrets”, so don’t become too crazy about it. Instead look for objective information, and that’s what I’m going to post in my coming articles.

Stay tuned.