Keep your Blog search engine friendly

When you tweak your Blog, there are some basic rules that apply to designing your pages to be “search engine friendly”. Keep these rules in mind as you build your site, or you could be in for a lot of headaches and problems. All these rules have to do with creating a Blog that search engine bots and spiders can navigate and read easily. If you have no option, but to “break” one of these rules, you’ll need to sort out the details of making your content accessible to the search engines.

First Rule: Try to Avoid Frames.
Search engines don’t handle frames very well, so you’re better off avoiding the use of frames. If you must use them, simply create a “NOFRAMES” version of
your Blog that links all of your content together. But the best option is to avoid frames.

Second Rule: Flash, QuickTime, Add-ons, etc.
Search engine spiders actually can read and index Flash web sites. The problem is that they can’t really trust what they find in the Flash files, because there’s no easy way
to determine which text is visible. Designing your entire site in Flash is crazy from a usability standpoint. This doesn’t mean that you can’t use Flash, QuickTime, or other plug-ins selectively on your HTML web pages. You can. There are a lot of cool things you can do with embedded audio and video, or with the interactive elements that Flash can create. Just because search engines don’t see it, that doesn’t mean you can’t use it, but be picky and selective if you want to use those elements.
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